Rock and Wrap It Up! was the first anti-poverty think tank to tie together food recovery and greenhouse gase emission reduction. Our mantra, reducing the poverty footprint by reducing the carbon footprint, remains our goal.
Currently our partners/sectors in asset and food recovery include music, sports, tv/film production, hospitals, hotels and schools. They are supplied with statistics including pounds recovered with meal equivalents and greenhouse gas emission reduction through embedded spreadsheets. Food that is prepared but not served or sold is recovered and given to the indigent across the US and Canada. The data which is supplied by Rock and Wrap It Up! is currently put on websites and reported to management.
The RWU Whole Earth Calculator is a mobile phone/tablet application which converts pounds of food donated to the poor into total meals and CO2 reduction statistics. The statistical data can be reported in English or metric units. The application supports social media handshakes. i.e., tweets on Twitter and posts on Facebook. More importantly, data collected is captured virtually and recorded on RWU donor spreadsheets for statistical analysis and marketing purposes. RWU has partnered with the United States Departments of Agriculture and Environmental Protection Agency, participating in their Food Waste Challenge Programs. The RWU Whole Earth Calculator application will further increase the inclusion in the Food Waste Challenge of food donor participants across the country.
The Rock and Wrap It Up! School Program will be expanded by the utilization of the application. Both science and economic curricula is being developed to accompany these applications for use in the school community. Students will be sensitized to keeping food waste out of land fill and new tactics to feed the poor. The application will increase food recovery and promote further positive environmental outcomes.